From First Avenue to first tracks

Having spent four transformative years in New York City, the inspiration for Central Park Skiers took root.

On snowy days, my son and I would escape to Central Park, skiing across Sheep Meadow and alongside the iconic Balto statue. Those moments ignited a vision of creating an authentic outdoor brand that emerges from my lifelong love for skiing and the vibrant energy of the city.

Joonas Luotonen